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Therefore, a “make it pass” attitude can develop, creating an obstacle to changing the user interface of what the development team assumed to be a production-equivalent device.And so, kudos to development teams that view poor usability test results as an important signal to revisit their design; to make their device safer by implementing meaningful user interface changes rather than reaching for bandages and perhaps running an arguably easy-to-pass, overly lenient usability test.Conversely, tests that go poorly usually reflect at least a degree of neglect in terms of applying human factors engineering fully, particularly conducting formative usability tests ahead of the higher stakes, summative usability test.Many manufacturers respond to poor summative usability test results by making superficial changes to their devices, comparable to applying a bandage to a wound that really needs sutures.Back in 1995, Jakob Nielsen formulated the 10 Usability Heuristics for User Interface Design, that holds true even today and fairly applicable for designing conversational UI.Before we get into breaking down the design, you’d love the experience the entire prototype of the H&M bot. This flow is made for a girl, aged 25, looking for a knit cardigan.
Tests that go smoothly usually reflect a development team’s application of good human factors engineering.
The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than system-oriented terms.
Follow real-world conventions, making information appear in a natural and logical order.✅ The app uses words and phrases that are relevant to the initial information tell collect.
H&M is an amazing fashion and one of my favourite go-to-places for those shopping sprees. It was quite an engaging conversation with the employee. Amazing experience, but hey …..w-a-i-t; this time it was on their app and the person I was in conversation with, wasn’t a human, it was a bot! Not really, rather it was just like visiting one of their stores where one of the employees help you find the best garment for you.
:)Conversational UI is already making waves in tech circles with organisations automating their processes around how chat bots interact with their customers.