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And 35% of online adults who are employed use Linked In, compared with 17% of those who are not employed for pay.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
In that context, a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or Linked In (29%).
On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use Linked In and 21% use Twitter.
In addition, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Similarly, 45% of online adults with an annual household income of ,000 or more use Linked In, compared with just 21% of those living in households with an annual income of less than ,000.
What follows is a deeper examination of the current state of the social media landscape in America.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.
A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election.