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The creators started a forum in March 2004 where they wrote fake news articles about toothing with other members and then sent them off to well-known Internet-based news services.
The point of the hoax was to "highlight how journalists are happy to believe something is true without necessarily checking the facts".
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The hoax was created by Ste Curran, then Editor at Large at the gaming magazine Edge, and ex-journalist Simon Byron.
They based it on the two concepts dogging and bluejacking that were popular at the time.
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Originally, Bluetooth was only intended for wireless exchanging of files between these devices, but it was later discovered that it could also be used for sexual intentions.
Toothing was conceived as a merger of the two concepts dogging with bluejacking, both of which were frequently mentioned in the UK media around that time.
Dozens of news organizations, including BBC News, Wired News, and The Independent thought the toothing story was real and printed it.
On April 4, 2005, Curran and Byron admitted that the whole thing was a hoax.
Byron said he and Curran were "idly messaging about the Stan Collymore dogging scandal, and how this stupid sexual buzzword had (apparently) come from nowhere," when they came up with the concept. We wonder a lot of things, and rarely push them past concept, because we’re as collectively creative as we are frustratingly idle.