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Called the "trial of the century" by the press, the court proceedings were the subject of wide and sensational press coverage due to the wealth and notoriety of the involved parties, and the scandalous evidence presented to support Whitney's claim that Gloria Morgan Vanderbilt was an unfit parent.
As an adult in the 1970s, Gloria Laura Vanderbilt became known in connection with a line of fashions, perfumes, and household goods bearing her name.
During the 1970s, Vanderbilt ventured into the fashion business, first with Glentex, licensing her name for a line of scarves.
In 1976, Indian designer Mohan Murjani's Murjani Corporation, proposed launching a line of designer jeans carrying Vanderbilt's signature embroidered on the back pocket, as well as her swan logo.
The story of the trial was told in the 1980 Barbara Goldsmith book, and the NBC 1982 miniseries, Little Gloria...
During the 1930s she was the subject of a high-profile child custody trial in which her mother, Gloria Morgan Vanderbilt, and her paternal aunt, Gertrude Vanderbilt Whitney, each sought custody of the child Gloria and control over her million trust fund.Visitation was also closely watched to ensure that Vanderbilt's mother did not exert any undue influence upon her daughter with her supposedly "raucous" lifestyle.Vanderbilt was raised amidst luxury at her aunt Gertrude's mansion in Old Westbury, Long Island, surrounded by cousins her age who lived in houses circling the vast estate, and in New York City.Her jeans were more tightly fitted than other jeans of that time.The logo eventually appeared on dresses and perfumes, while Vanderbilt also launched a line of blouses, sheets, shoes, leather goods, liqueurs, and accessories.
She was baptized in the Episcopal church by Bishop Herbert Shipman as Gloria Laura Vanderbilt.